100 Park Avenue, 16th Floor
New York, NY 10017
Voice (212) 984-1099
Fax    (212) 202-4180

Assisting Stressed Middle Market Companies
Middle market businesses can suffer stress for numerous reasons including rapid growth, liquidity contraints, lost customers, raw material shortages and poor financial information.  AppleTree Advisors assists stressed businesses achieve their growth, profitability and valuation objectives through expense rationalization, working capital management, debt restructuring, merger integration, divestitures and debt and equity raising.

AppleTree primarily assists middle market companies to overcome short-term distress to return to profitability and achieve greater value for their owners.

Services and Capabilities
  • Problem assessment and business planning
  • Profit improvement and expense reduction
  • Liquidity management
  • Financial restructuring
  • Merger integration
  • Due diligence

Our Backgrounds
Malcolm Appelbaum has been an active investor, owner and senior manager for the past decade. At AppleTree he completed more than a dozen restructuring, acquisition and divestiture assignments. He has significant experience in assessing businesses, conducting due diligence, developing business plans, managing liquidity, raising capital and negotiating with vendors, sellers, lenders and other capital providers.  Mr. Appelbaum was previously a principal with Wand Partners, a $500 million private equity firm, where he developed a direct marketing investment practice. Mr. Appelbaum is a CPA and has MBA from Columbia University. He was previously a financial analyst with Goldman, Sachs and a senior consultant with Deloitte & Touche.

Paul Fratamico has a extensive background in financial analysis, private equity and consulting. He spent five years in private equity with CDG Partners and JP Morgan Partners where he acquired and supported portfolio companies. He started his career as an analyst at Hambrecht & Quist.  Mr. Fratamico has an MBA from the University of Chicago.      

Michael Creaney is a director of finance, a financial consultant and a manager of planning and analysis.  He previously served as director of budgeting for Atkins and spent 20 years at Joseph E. Seagram as directror of finance in Global Duty Free and manager of international audit.